YouTube Works Awards case

Case film: Did Somebody Say Just Eat ft Christina Aguilera and Latto

Just Eat Takeaway´s is one of the 2024 winners in Nordic YouTube Works Awards.

To develop the next chapter of the concept Did Somebody Say the fast food brand enlisted pop icon Christina Aguilera and rising hip-hop star Latto to front its global campaign.

Bringing together Latto´s exhilarating hip-hop energy with Christina Aguilera´s iconic range of operatic vocals aimed to excite, entertain and deliver joy with a surprising visual and musical world. The purpose of the campaign, created by McCann London & DEPT® that operates on the Danish Market, was also to reflect the surpise customers feel when they see the quality of food choices available on Just Eat.

Moodscores method of measuring emotional strength in advertising put numbers on these feelings. The film, for example surprises 34% of 18-65-year-olds in Denmark, where the campaign ran across TV, OOH, Cinema, Social and Radio.

62% are put in a good mood and 60% senses something that is state-of-the-art.

Ease, Acceptance and Sympathy are the three factors, science show, that builds emotional strength i.e the mooodscore, in this case 49 out of a possible 100.