The Most Creative Agencies in the Nordic

Nord is back as The Most Creative Agency in the Nordic countries, after momentarily yielding the number one position to Noa last time around.

Their achievements include another Grand Prix for SKF and the entry The Faroe Islands Space Program, this time at Cannes Lions.The creative director, Josephine Wallin Ankarstrand, stresses ambition, talent and hard work as explanations to Nord’s leading position. She is convinced that if they just keep doing what they always have done the agency will have future successes in creative competitions.

– Creativity is built into the DNA of this agency, and our CEO Andreas Dahlqvist makes sure we constantly move forward. That man never sits still.

– It's always full speed at Nord, which creates the conditions for more ambitious and creative work as a result of an incredible talented team. And honestly, with all the brilliant people working here, it's difficult not to get inspired.

– The ambition is always to find something true, relevant and interesting enough to make people care – and emotions are everything. If people don't feel anything, why would they care?

SKF is an award winner Josephine Wallin Ankarstrand likes to point out

– SKF, with its ball bearings, takes something that most people probably wouldn't stop looking at and suddenly makes it fascinating. It is a masterclass in packaging and transforms an industrial story into something you want to spend time with, which is incredibly hard to achieve. The craft, the thinking and the execution came together beautifully.

– I absolutely love Way out West’s The Kidney Pass for different reasons. The music festival hardly struggles to sell tickets, so the campaign needs to play a different role. Build anticipation, entertainment and cultural relevance, and be outrageously funny at times. What makes the message work is the insight. Every campaign starts with a human truth, I love that.

– We sometimes underestimate the value of fun. When having fun in the creative process, you're usually willing to push the concept further. You care more. And that is often shown in the execution. Way Out West is one of those clients and collaborations where that energy is very much alive.