About Indikat

The news service Indikat provides marketers, creators, and strategists with knowledge and insights into consumer brands' marketing and its successes.

The analyses are based on facts about advertisers’ media investments, the communicative impact of advertising and the brands' business success. The time series are supplemented with in-depth interviews with marketers and marketing executives for the brand in question.

The monitoring covers a total of 300 consumer brands in 40 advertising-intense categories. 40 of the brands qualify for the special Star Brand coverage, that focuses on the content of communication and its ability to be long-term, emotional and welcome.

Conclusions are presented in texts that are characterized by factual reporting. They describe events as they happened without bias and are written in what is called indicative mode in language science terminology.

An ongoing dialogue with brand managers and their communication agencies, on influence and purchase habits ensures that the content is of value to the readership. Indikat's ranking of The Most Creative Agencies in the Nordic countries is designed as a response to that dialogue.

Order a 10 week free trial (in Swedish) at Indikat.se