The Indikat way of ranking creativity

Indikat ranks The most Creative Agencies by composing creative width and height.

The creative width of an advertising agency is determined by the number of “rare jobs” i.e. unique and different jobs/entrants that reaches a certain level of creativity. At the present that level is to be 1) shortlisted in the latest edition of at least one of the selected international award shows or 2) awarded at least a silver award in a principal national competition.

The creative height is figured by the most prestigious award an entrant is granted by the jury of each of the selected shows.

Which shows that are selected is decided in a dialogue with influential agencies. A Grand Prix at Cannes Lions gives for example the highest possible scorecard points while silver in a national show primarily give an agency scorecard-points for creative width.

Nord DDB and TBWA are agency brands that offers one common service to Nordic advertisers regardless of country of entry. Scorecard points for this kind of agencies is accumulated from the awards and shortlistings from all their branches with the same disclaimers concerning uniqueness and prestige that guidelines creative width and height for singular agencies.

Winning entrants that have been entered by several agencies in cooperation gives scorecard points to each of the entering agencies. This applies also to the branches of all-Nordic agencies.

These are the international award shows that lay the foundation for Indikat’s method of ranking creativity among Nordic agencies.

Cannes Lions is where the advertising and communications industry get together to celebrate the world's best advertisement work. The festival is food for thought and ideas to every corner of the creative marketing community.

The One Show is arranged by The One Club for Creativity, with the purpose to support and celebrate the success of the global creative community. The One Show represents, in Indikat’s ranking, an American based aspect of creativity.

Eurobest champions and honors creative excellence across Europe. It recognizes work that is ground-breaking, bold and drives the future of the communications industry.

The Nordic YouTube Works Awards celebrates and champions the brilliant minds producing the most innovative and effective campaigns on YouTube within the Nordic countries. Owned by Google, the YouTube Works Awards are celebrated in 15+ markets.

Scorecard points are given also for gold or silver in these principal national competitions, one from each country: Creative Circle Award (Denmark), Guldägget (Sweden), Gullblyanten (Norway) and Vuoden Huiput (Finland).

You read more about these national award shows in connection to the rankings of each country.