The Most Creative Agencies in the Nordic

Nord DDB was in 2024 the most creative advertising agency in the Nordic countries.

One gold and two bronzes to Nord DDB Stockholm and one bronze Eurobest to Nord DDB Helsinki reinforced their number one position.

The gold winning entry Deal with the Trash for McDonald’s Stockholm is based on the concept Big enough to make a difference from 2018 and has proven emotional strength.

“The trick is to hang in and hold out”, according to Petter Dixelius, creative lead of DDB Nord Stockholm for long term client McDonald’s Sweden.

The Eurobest table, as presented in December 2024, was led by Finnish agencies Eleven and TBWA Helsinki, winning one Grand Prix each. The latters GP for client NGO Mannerheim for Child Welfare helped TBWA, an agency brand with a unified Nordic offering, rise to second place in the ranking. Eleven won their Grand Prix for client Vuokkoset.

Norwegian Try has fallen from second to third place after winning one silver and one bronze at Eurobest for Ikea. That completed a year when Try won numerous awards for Ikea in the award shows that the ranking is based on.

The Oatly inhouse agency, called Oatly Department of Mind Control, didn’t win any awards in Eurobest this time. Even though it is found in fourth place among the Nordic,s most creative agencies. That is mainly due to them winning three lions in Cannes. Forsman & Bodenfors along with North Alliance owned Åkestam Holst in Sweden and &Co. in Denmark shared fifth place since the Indikat algorithm figured the same score points for them.